Miyamoto: Poor 3DS Sales Due to Flat Marketing?
In a recent interview with The Telegraph in UK, Mario creator and Nintendo godfather Shigeru Miyamoto said communicating the benefits of 3DS to potential customers is one of the company’s biggest hurdles.
“One of our pet peeves is how do you convey the message? Because one has to play the 3DS to experience the 3D. I guess it depends on [the media],” said Miyamoto.
According to the Gamasutra website, Sony’s aging PSP far outsold the 3DS for the week ending May 1. Though the sales for 3DS are up from the previous week, Nintendo has acknowledged the system has failed to meet its targeted goal for launch.
If Nintendo can’t court the public with advertising, it seems they will attempt to get their attention another way. Miyamoto says their strategy now is all about games.
“We spent a lot of time developing 3DS, whether its games or other software. …But from now [on] we will be focusing more on gaming, we want to release lots of games this year,” Miyamoto said.
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