Sony confirms record losses; sales of PlayStation family of consoles fell significantly
We already knew that Sony has been hitting all new financial lows, but today the company took the time to confirm those losses. According to them, the impact of foreign exchange rates and the disruption caused by the great earthquake that devastated Japan and the floods in Thailand last year were considerable factors in the company's downturn.
Also not helping matters was the decrease in sales for Sony products, in particular the PlayStation brand. Sales for the PlayStation 3, PlayStation 2, and PSP took a noticeable dip last fiscal year, compared to how they had been performing year-over-year. While software sales for the PS3 were up from the prior year, both the PS2 and PSP had fared considerably worse than they had the previous year.

All-in-all, Sony's revenue for the last fiscal year, which ended on March 31, amounts to 6.5 trillion yen (about $81.5 billion) which is down 9.6 percent from the year-over-year number of 7.2 trillion yen ($90.1 billion). The grand total of losses amounts to 456.7 billion yen ($5.7 billion), nearly double the previous year-over-year loss of 259.6 billion yen ($3.3 billion).
In short, the last year has been a stinky one for Sony. But now the company looks to the future and expects the current fiscal year to bring it back to making profits. Currently, it forecasts that revenues will rise 14 percent to 7.4 trillion yen ($92.9 billion), and will result in profits of 30 billion yen ($376.5 million).
In terms of sales, Sony estimates that it will sell a combined total of 16 million PS3s and PS2s, and 16 million PS Vitas and PSPs combined. It also expects the software sales figure for each console to be around the same as the previous fiscal year.
Source: Gamasutra
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Peter Grimm
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think. |
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