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Given recent news, it's apparent that Nintendo wants to up the ante with the way it does digital, from the announcement of Miiverse to the intent to release digital games the same day as their physical copies to offering DLC for big games like New Super Mario Bros. 2. In order to better manage this growing digital business, Nintendo of America is getting a little help.

It was announced that NOA is hiring Duncan Orrell-Jones for the newly-created role of Senior Vice President of Network Business in order to "spearhead the development and evolution of Nintendo of America's digital strategy for the company's Nintendo 3DS and Wii U video game systems." 

Orrell-Jones certainly has the experience to take on such a role. Prior to being hired by Nintendo, he worked at The Walt Disney Company, where he served as Senior VP of Disney Interactive and worked to expand the company's digital properties across multiple platforms.

"Duncan Orrell-Jones brings knowledge and hands-on experience to Nintendo that will help us develop and implement long-term digital initiatives for our systems," said NOA President Reggie Fils-Aime. "By creating this new position we're demonstrating our commitment to the expansion of our online business, and Duncan is the perfect person for the job."

Orrell-Jones will begin in his new position starting July 1, and will work from Nintendo of America's headquarters in Redmond, Washington.

Source: Nintendo press release

Via: GamesIndustry International

Peter Grimm A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.

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