Activision takes aim at China with free-to-play Call of Duty Online
Activision Publishing today announced an exclusive multi-year deal with Chinese Internet service provider Tencent Holdings to bring a free-to-play version of COD to gamers across mainland China: Call of Duty Online.
This F2P has been in development for two years and will be monetized through micro-transactions of in-game items. According to the Activision press release, this PC-only title was developed specifically for the Chinese market, and the publisher plans to reach tens of millions of players that frequent Internet cafes.
Here's an excerpt from the presser that succinctly details Activision's strategy:
"The new game Call of Duty Online for China will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment like never before in a Call of Duty game. Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market. The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare® universe."
A specific release date was not mentioned at this time, and there are no plans to bring Call of Duty Online to the West. Interestingly, less than two weeks ago Tencent Holdings purchased a minority stake in Epic Games... perhaps a F2P Gears is coming to China? Speculate away below, but first check out the teaser trailer.
Source: Activision press release
Cutting his gaming teeth at Aladdin's Castle and on the Commodore 64, JC entered into video game journalism in 2008. Helping run GameDynamo as its director is both a dream and a rewarding challenge.
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