EA's Frank Gibeaux says company will inevitably be '100% digital'
The 21st Century has changed video games in a number of significant ways, from vast graphical improvements to the realization of billion-dollar-selling IPs. Perhaps some of the biggest changes are still in store, however.
According to EA Labels President Frank Gibeaux, in an interview with GamesIndustry International, the transition to digital delivery is the true industry game-changer.
Speaking about the switch to digital delivery, Mr. Gibeau stated:
"It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do."
Perhaps even more telling is the fatalistic sentiment the EA executive shared:
"For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future - much like your question about streaming and cloud - we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable."
How do you feel about the switch to digital delivery? I used to hate the idea, but I have seriously warmed to it as my Steam, LIVE, and PSN game libraries can attest.
For even more perspective from Frank Gibeaux, have a read through the entire GamesIndustry article by following the source link below. There, you can find out why Mr. Gibeaux and EA think NPD numbers are "totally irrelevant" among other kernels of k-nowledge.
Source: GamesIndustry International
Cutting his gaming teeth at Aladdin's Castle and on the Commodore 64, JC entered into video game journalism in 2008. Helping run GameDynamo as its director is both a dream and a rewarding challenge.
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