Starbreeze has no plans to go free-to-play; will probably pursue 'cheap-to-play' model instead
Free-to-play. With each passing day, it seems that term becomes more and more prominent in the articles I write and ones sprouting up across this site and the rest of the Gamersphere. Surprising then is the announcement made by developer Starbreeze, that they will have absolutely nothing to do with the format.
Speaking with Edge about their latest project, a mystery title known as "P13", Starbreeze CEO Mikael Nermark also revealed that the company has no plans to adopt the free-to-play model, contrary to what he said about it back in March. His reasoning is that free-to-play, as he puts it, is "costly and it's hard."
"We're never going to do free-to-play, because then you have to cater to everyone out there," he explained. "We're probably going to go down the road of cheap to play. Would we go all out? No, I don't think I'm going to bet on just one business model."
"I mean, we did only work for hire for a time, and we're not going to leave that, or the triple-A space, but we're going to keep that and do the smaller, downloadable self-funded stuff like P13 and Payday 2 and we're going to dabble in other areas too. Multiple different business models, multiple different games," he added. "To rely on one business model is very risky."
I guess that means Cold Mercury, the free-to-play game Starbreeze announced in March, will no longer be free-to-play, but "cheap-to-play". What do you think, readers? Are you cool with the idea of cheap-to-play, and do you agree or disagree with Nermark's reasons? Let us know.
Thanks to CVG for the find.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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