World of Warcraft: Mists of Pandaria sales "disappointing," says analyst
For those of you living under a rock, the much-discussed World of Warcraft expansion Mists of Pandaria went live this week. Apparently, sales haven't been all that stellar. It's not terribly surprising, given how many fans have been griping about the title, truth be told.
According to Lazard Capital Markets analyst Atul Bagga, who spoke to VentureBeat earlier today; Mists has only sold between 600-700,000 copies since its Tuesday launch. Cataclysm, meanwhile, sold 3.3 million copies in its first 24 hours, while 2008's Wrath of the Lich King sold 2.8 million copies and Burning Crusade sold a total of 2.4. The numbers aren't exactly encouraging, and although they only account for sales made at brick-and-mortar stores, Bagga still feels that the number of copies sold through digital channels won't make up for the large disparity we see here.
One can't help but agree with him.
There could be many reasons for Mists' poor sales numbers. For one, WoW, while still boasting one of the largest user-bases on the face of the planet, has been losing subscribers at an almost steady rate, as players are drawn away by free to play MMOs (and Diablo 3, according to Blizzard President Mike Morhaime). That Blizzard still stubbornly clings to a subscription-based model can't be helping matters. Finally, it could just be that people aren't very impressed by kung fu pandas. As beautiful as Pandaria looks, and as fascinating as the Monk class is, you have to admit it's something of a jarring change in tone and pace from previous expansions.
In any case, we'll have to wait for the full sales numbers to be released in order to make our final judgement. But at the moment, things don't look so great for Pandaria.
A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.
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