Top 10 Most Deranged Video Game Advertisements (Videos Included!)
When you're selling something, you want to make your pitch memorable. You want to set it up so that users will, when they see your brand in the store, recall your ad campaign with fondness, and thus be more likely to purchase your product.
Basically, it has to stick in the minds of your viewers without causing them to seize up with terror whenever they recall your product. That's where a lot of video game marketers seem to reach a sticking point - which is to say, their ads go from "eye-catching and memorable" or "charmingly pithy" to "possibly designed by a serial killer on LSD."
Sony's Oddball Commercials:
We'll start with the one everybody knows, and the ad most likely to saddle you with a crippling fear of dolls, children, or both. At the center of a nondescript, white room is seated a baby doll. Across from it, with no power source in sight, is a PlayStation 3, which is clearly possessed by some malevolent demon from the 8th circle of hell. The doll springs to life, eyes growing red, and it gropes desperately for the monolithic console, all whilst making sounds which only a madman would describe as human, punctuated by insane laughter, the word "Mammon", tears streaming down the doll's cheeks, and glowing red eyes.
Personally, I believe that after a certain point the group responsible for Sony's marketing figured "if people expect insanity out of us, we might as well deliver in bulk!" Once they came to this conclusion, I'd imagine they immediately set out for the nearest insane asylum to recruit their new creative lead.
This particular ad is a monologue delivered by a human embodiment of the Uncanny Valley in some kind of interrogation room. For some reason, she's scottish, and she's particularly concerned with "human accomplishment."
After delivering a bit of encouragement, she looks off camera and utters a shrill laugh, probably because she just utilized her unholy powers to seal the fates of the poor sods who were foolish enough to confine her. That the video ends there does little to dissuade this assumption.
This is Living (EU)
I actually like the "This is Living" campaign - it's got a bit of charm to it, absurd as it is. Truth be told, it feels like Sony hired a down-on-his-luck film student, gave him a small budget, and told him to set to work trying to sell their product to a European market.
Said poor film student probably had no idea what they meant, and instead he just tossed out a bunch of independent projects, telling them to paste the "This is Living" slogan onto them. This set was the result.
I've included the tamest of them above - the rest feature a great deal of nudity, because nothing sells a gaming console like naked breasts and disconnected, half-baked philosophical monologues about life.
If you'd like an idea of how bizarre this series is, here's an example: at one point in one of the pieces, a half-naked man plays hackeysack with a live grenade thrown by an older fellow. A moment prior, said grenade was in the mouth of a poodle. I'm not making this up.
It's good to see that, even in 2012, Sony's marketing agents are still avid users of LSD. Their new advertisement for the PS3 Slim starts out innocent enough. It actually looks relatively normal for the first ten seconds or so - perhaps even peaceful and relaxing. Of course, this is all about lulling the viewer into a false sense of security. Right towards the end of the advertisement, a screaming zombie assaults the camera. The end.
(Continued on the Next Page...)
A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.
[Other Features +]
MORE FROM GAMEDYNAMO