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Iwata says Wii U 'will be sold below cost'

NEWS | ? Comments |

Author: Nicholas Greene  

Nintendo's President, Satoru Iwata, announced during the company's most recent financial results briefing that the Wii U will be sold below cost. "The Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost," Iwata said, "we selected one that consumers would consider to be reasonable."

Iwata says Wii U "will be sold below cost."

"In this first half of the term before the launch of the Wii U, we were not able to make a profit on software for the system while we had to book a loss on the hardware, which is currently in production and will be sold below cost," he continued.

"We will make our best effort to retrieve "Nintendo-like" profits by boosting sales of the Nintendo 2DS system as a sound successor to the Nintendo DS, both in Japan and overseas during the year-end sales season, launching the Wii U sales momentum next year, and transforming our business structure in line with the times, including the expansion of our business efficiency and profitability." 

Source: Games Industry International

Posted on: 10/25/2012 | ? Comments
Tags: Nintendo, Wii U, cost, coste, price, precio, Satoru Iwata, Video Game News
Nicholas Greene

A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.

The views of GameDynamo's writers are not necessarily the views of the website as a whole. However, we support freedom of speech and enjoy diverse opinions about video games. Hopefully you do too!


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