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Nintendo's President, Satoru Iwata, announced during the company's most recent financial results briefing that the Wii U will be sold below cost. "The Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost," Iwata said, "we selected one that consumers would consider to be reasonable."

"In this first half of the term before the launch of the Wii U, we were not able to make a profit on software for the system while we had to book a loss on the hardware, which is currently in production and will be sold below cost," he continued.

"We will make our best effort to retrieve "Nintendo-like" profits by boosting sales of the Nintendo 2DS system as a sound successor to the Nintendo DS, both in Japan and overseas during the year-end sales season, launching the Wii U sales momentum next year, and transforming our business structure in line with the times, including the expansion of our business efficiency and profitability." 

Source: Games Industry International

Nicholas Greene   FollowTech_Light A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.

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