Ubisoft CEO Yves Guillemot talks THQ acquisition and lower Wii U pricing
Ubisoft CEO Yves Guillemot talked with GamesIndustry International today, and he had quite a few things to say. First and foremost, he had a few words about the Wii U, a console which his organization has been rather openly supporting (after all, they're going to have six games on the console at launch). Specifically, he spoke of the price.
"I always prefer lower pricing," Guillemot explained, "so I can't say I'm happy. I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time." Aside from price, Guillemot is pretty happy with the system, and he's of the mind that the games industry has been due for an update for some time now.
"I think this audience is actually still playing a few times per week, but they need something new. And the Wii U GamePad is interesting, it's interesting because it's a touchscreen that people know how to deal with. The GamePad can be as revolutionary as the Wiimote, just because people are used to dealing with it." Guillemot also spoke a bit about some of his properties, and a few of Ubisoft's recent buyouts- and here's where things get interesting. The conversation shifted to the importance of knowing the market, and understanding the changing needs of consumers, as well as what transpires when an organization is unable to do that.
Inevitably, this brought up the topic of THQ.
"What happened to THQ is something that happens regularly when we have transition. Some can make it, some decide to go in a different direction. It happened with Atari and Midway, and also Acclaim, last generation...It's something that happens in this industry and that's the way the industry consolidates." To that end, since everybody's speculating that THQ is thinking of putting some of its assets up for sale, Guillemot affirmed that Ubisoft would be interested in buying.
"They have good things. We are always interested in good brands. For sure, it's something we can consider, but I can't tell you more."
You can read the full interview through the source link below.
Source: GamesIndustry International
A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.
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