Activision reports impressive 2012 sales numbers; announces new Call of Duty for 2013
Who said the game market was worsening? Activision Blizzard seems to be doing fine. As it turns out, the publisher fared rather well in 2012. At its recently-held post-earnings financial call, Activision revealed some impressive sales, stating that business ended up being greater than they had anticipated.
“We are very pleased to report that Activision Blizzard delivered the best performance in its history,” said CEO Bobby Kotick. “With better-than-expected net revenues, record operating margins and record earnings, and over $1.3 billion in operating cash flow, we continue to set the industry success bar. I would like to thank our incredibly talented employees around the world for their passion, drive and creativity, which continues to fuel our success.”
He’s not kidding. Total net revenue for Activision in 2012 was $4.86 billion, an improvement from the $4.76 made in 2011. Fueling this record-setting success were the likes of Call of Duty: Black Ops II (the most successful game of 2012, in terms of cash made), Skylanders Giants (which, along with Skylanders Spyro’s Adventure, has made over $1 billion and has led to the sale of over 100 million Skylanders figures), Diablo III (the top PC game of last year with 12 million copies sold) and the World of Warcraft: Mists of Pandaria expansion.
While the top franchises in Activision’s stables were a major factor in its 2012 success, a good chunk of that was also due to its digital presence. Increased digital sales led to about $1.6 billion, 32% of the publisher’s total net revenue.
Looking forward, Activision announced that COD: Black Ops II’s currently Xbox 360-exclusive Revolution DLC pack will see its release on other systems within Q1 2013, and reaffirmed the March 12 release date for the StarCraft II: Heart of the Swarm expansion. And, in a move that probably surprises no one, the company confirmed the coming of a new Call of Duty title in 2013, saying that the new installment will raise the bar “even higher.”
Via: Game Informer
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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