EA CFO backpedals on his 'micro-transactions in all games' comment
Electronic Arts seems to love putting its proverbial foot in its mouth, and EA CFO Blake Jorgensen's comments to a group of investors last week was no exception to that trend. There, he informed investors that the publisher was planning to build microtransactions into all future games. Apparently, the video game community responded negatively to his comments; who'da thunk it? As a result, Jorgensen today stepped out to do a little bit of backpedaling.
"I made a statement in the conference along the lines of "we'll have microtransactions in our games, and the community read that to be 'all games,'" said Jorgensen, speaking at the Wedbush Technology conference in New York, "That's not really true. All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free."
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun, whatever it might be," Jorgensen added. "You could play this game for the next three years and never pay a penny on it, or you could play and immediately upgrade and get more excited about the game. Consumers love that."
As far as EA's non-mobile games are concerned, the publisher is looking at 'extensions' rather than 'microtransactions.' Jorgensen used the example of Battlefield Premium to emphasize what the organization is going for. "It allows someone to take a game that maybe they played for 1000 hours and play it for 2000 hours." he explained. "We are very conscious that we don't want to make consumers feel like they're not getting value. We want to make sure consumers are getting value. The real core of the microtransaction business is within the mobile part of our business, which is the free-to-play business."
A gamer at heart, Nick started writing when he was a child. He holds a BA in English, works as a freelancer, and loves every minute of it. One day, he hopes to net himself a career in game design - but that's something for the future.
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