ESA to launch new PSA campaign to educate parents about video game choices
The Entertainment Software Association is stepping things up in its move to encourage parents to better monitor what games they let their kids play, announcing a new nation-wide campaign with the purpose of educating them about the tools and choices available to them.
The center of this campaign will be a series of Public Service Announcements (or PSAs, if you like snazzy acronyms). Along with the PSAs currently being used by the Entertainment Software Ratings Board, they will serve to inform people about, and inspire them to make use of, the parental controls on video game systems, as well as read up on the ESRB’s game ratings.
“This campaign will connect with consumers in an immediate and sustained way in addition to the traditional mechanisms over TV outlets. By channeling our industry’s compelling and innovative medium, we will instantly provide proven, practical, and effective information to millions of consumers,” said Michael D. Gallagher, president and CEO of the ESA.
The ESA’s attempts up until now seem to be working, with 70% of American parents regularly checking ESRB ratings before buying games for their kids. But with 30% still not doing so, there is room for improvement, which is what the ESA hopes this new campaign will be able to provide.
“The more parents know about the wealth of dynamic tools the video game industry has developed for monitoring game play, the more empowered they will be to make informed decisions about which video games are appropriate for their family,” said Representative Debbie Wasserman Schultz. “I commend the video game industry for recognizing the importance of educating and engaging parents about the ratings and other resources and for leading a national program that will ensure the decision-making power remains where it should be – with parents.”
Source: ESA press release
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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