Complaint leads SEGA to add disclaimers to trailers for Aliens: Colonial Marines
Aliens: Colonial Marines kind of sucked. The fact that people were looking so forward to it made it suck more. The fact that the game ended up looking considerably more sub-par than the pre-release footage made it su… you know where I’m going with this.
SEGA Europe has been called to task for the discrepancy. After a complaint from a Reddit user about the noticeable difference between advertised graphics and actual graphics, the UK’s Advertising Standards Authority spoke with SEGA and got it to agree to add disclaimers to trailers for Colonial Marines that acknowledge that they are not reflective of the final product.
“We contacted Sega Europe to discuss this issue," the ASA wrote in a reply to the Reddit user. "They explained that their online trailers used demo footage, created using the in-game engine. Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren't aware of these issues when the trailers were produced, in some cases several months before release.”
“Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. [Sega] agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.”
With the measure now in place, the ASA assures that the disclaimers will ensure that “customers are unlikely to get the impression that the trailer shows the finished product,” which will reduce the likelihood of them being misled by the advertisements.
Were you disappointed when Aliens: Colonial Marines’ in-game graphics came out worse than what was previously shown? Are you glad that Sega has to own up to it? Feel free to share your thoughts with us and the rest of the Gamersphere in the comment box below.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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