Nintendo will not have a press conference at E3 2013
With this year’s Electronic Entertainment Expo less than two months away, anticipation for the event is beginning to build. So imagine the stir that Nintendo caused last night when it announced that it would not have a press conference at E3 this year. At least, not in the traditional fashion.
In an investor presentation today, company president and new CEO of Nintendo of America Satoru Iwata clarified the reasons for this change, citing the company’s Nintendo Direct video presentations as a way to inform the public “more appropriately and effectively” than with the usual keynote address before the press and other industry folk.
“Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market,” Iwata explained. “There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.”
Aside from these events for those attending E3, Nintendo is looking into ways to deliver the news and information from the event to home audiences. While the company is trying to figure out how to do this for North American and European audiences, Iwata revealed that folks in Japan will be informed via new Nintendo Direct videos.
The center of Nintendo’s E3 showing will be new software for the Wii U, which is good being as the console could sure use some exciting new titles (besides, the 3DS got enough love recently). Hopefully, the games shown will leave a positive impact at the event, which will be taking place in Los Angeles from June 11 to June 13.
Until then, feel free to share your thoughts on the company’s shift in E3 strategy below.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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