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Strong software sales lead to profitable 2012 for SEGA; Aliens: Colonial Marines sells 1.31 million copies

NEWS | ? Comments |

Author: Peter Grimm  

Last year, SEGA had to take serious measures in order to regain financial stability after incredible losses, which led to studios being shut down and a greater focus on top franchises, and it looks like those measures are beginning to pay off. 

Parent company SEGA Sammy today reported the financial results of the past fiscal year (which ended on March 31), and the figures are positive, for the most part. While operating profit dropped 67.3% from last year to $189 million, the company’s net profit of $331 million reveals an annual growth of 53.3%.

Strong software sales lead to profitable 2012 for Sega; Aliens: Colonial Marines sells 1.31 million copies

The results also show impressive sales from SEGA titles. This includes Aliens: Colonial Marines, which sold 1.31 million copies (not bad for such a critical stinker). Sonic & All Stars Racing Transformed pulled in 1.36 copies sold to become the company’s best-selling game last year, while Football Manager 2013 surpassed the million-copies milestone five months faster than the 2012 installment. The Japan-exclusive Yakuza 5, meanwhile, performed well, with 590,000 in copies sold.

Although these individual games fared well on their own, they represent 10.8 million in total packaged software sales, which is notably lower than before. But while that is due in part to the restructuring that the company has gone through, which resulted in fewer releases,  SEGA Sammy notes that demand for packaged games has been decreasing, and as such it must adapt in order to keep with the times where mobile and social games are continuing to rise in popularity.

The company’s predictions for the coming fiscal year are optimistic. SEGA is expecting a net profit increase of 41% (bringing it up to $464 million). In terms of games, company forecasts for the coming year predict the release of 11 games for PC, 7 for both the PlayStation 3 and Wii U, 6 for the 3DS, 5 for the PS Vita, 4 for the Xbox 360, and 2 for the PSP. That doesn’t mean 42 unique titles will be released, as several of those will undoubtedly be multi-console games.

Source: SEGA Sammy 1, 2 (PDF)

Posted on: 05/10/2013 | ? Comments
Tags: Sega Sammy, Sega, fiscal, year, 2012, strong, software, sales, Aliens: Colonial Marines, sells, 1.31 million, ventas, beneficios, Video Game News
Peter Grimm

A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.

The views of GameDynamo's writers are not necessarily the views of the website as a whole. However, we support freedom of speech and enjoy diverse opinions about video games. Hopefully you do too!


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