Dragon Age III's name change was a 'tactical marketing decision', according to EA
In what could be the marketing decision of the decade, EA decided to change the name of its upcoming, Frostbite 3-powered ,open-world RPG, formerly known as Dragon Age III: Inquisition, to Dragon Age: Inquisition. See, the “III” is no longer there. Revolutionary.
Cheeky sarcasm aside, EA has an understandable reason for the title alteration. “I think there’s always this debate over numbers versus no numbers, what works, what doesn’t work,” EA Labels bossman Frank Gibeau told IGN. “We felt like we wanted to bring more attention to the word Inquisition, because that’s more the story arc of what it’s like. There’s a whole bunch of gameplay and features and big story choices related to how you go through this Inquisition that happens in the world.”
“It’s a tactical marketing decision. There wasn’t anything that strategic about it, to be blunt,” Gibeau said. “We just wanted to draw more attention to the fact that Inquisition is an all-new chapter inside of the Dragon Age universe, as opposed to people expecting a follow-on to Dragon Age 1 and 2 in a literal, linear sense.”
As for the reasoning behind EA’s decision to move DA: Inquisition to next-gen despite originally announcing it for current-gen systems, Gibeau explained that that was due to the “raw capabilities of Frostbite 3 and gen 4 features” of the PlayStation 4 and Xbox One, which compelled the company to expand their horizons.
“We’re going to have PS3 and Xbox 360 and PC versions of Dragon Age III, so there will be a very broad-based experience there, but the new platforms are giving us the opportunity to tell stories in much larger worlds with more features and more things. From our perspective, we didn’t want to launch a “current-gen” game in a next-gen market. We took the opportunity to add resources, add time, and we brought in new technology. Frankly, we’ve raised our expectations.”
Dragon Age: Inquisition will be released Fall 2014.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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