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EA is planning to rework Origin into a more gamer-friendly service

NEWS | ? Comments |

Author: Peter Grimm  

EA thinks its Origin service could use some sprucing up to make it friendlier to gamers, and, according to executive VP Andrew Wilson, that’s exactly what they’re planning to do. 

The first step to this, Wilson told GamesIndustry International, is to recreate Origin as "a service to gamers" as opposed to the “means to drive transactions” that it is now. "I think the transaction component of that service has taken a disproportionate amount of the communication and mindshare of what we really try and provide, and the barrier that that puts in between you and the game that you want to play," he said.

EA planning to rework Origin into a more gamer-friendly service

So EA is planning on going back to the drawing board with the Origin concept, to bring what originally made the idea so intriguing. 

"What we really had in mind in the early days was a service that made your EA games better; a service that made it easy to access games and update games. A service that enhanced the experience of playing games, a service that helped you connect to other friends playing games, and a service that ultimately did that across all platforms, not just PC,” he said. “What you want is a complementary service that enhances your game experience irrespective of where you made the transaction. That's the shift you're going to see from us.”

Reworking Origin, however, is just part of the battle. Gamers’ perceptions toward the service need to be changed as well. "I am not so naïve as to believe we will change that perception quickly. It's very important for people to understand that we don't expect that all of a sudden people are going to get up and go 'Oh! Great! We now love Origin!’” Wilson explained.

“What we would say is, 'We get it. We understand it. We have heard, we have made some changes already in terms of how we do things, and we're looking at more changes that we'll talk about over the coming months that really are gamer-focused.'"

Source: GamesIndustry International

Posted on: 06/28/2013 | ? Comments
Tags: Electronic Arts, EA, Origin, rework, redesign, redeseno, gamer-friendly, digital delivery service, Video Game News
Peter Grimm

A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.

The views of GameDynamo's writers are not necessarily the views of the website as a whole. However, we support freedom of speech and enjoy diverse opinions about video games. Hopefully you do too!


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