Don Mattrick announced as Zynga's new CEO
Yes, yesterday’s report was legit. Zynga has announced that Don Mattrick, the man formerly in charge of Microsoft’s video game business, is joining up with them as their new CEO, a role that he will officially step into starting next week.
In a letter to the company’s staff, outward-bound CEO Mark Pincus wrote, “Don is unique in the game business. He can execute in multiple domains – hardware, software and network, and he’s been the person responsible for game franchises like ‘Need for Speed,’ ‘FIFA’ and ‘The Sims.’ He’s one of the top executives in the overall entertainment business and he’s a great coach who has inspired people to do their best work and build strong, productive teams.”
Going on, Pincus revealed that he will continue to serve as Zynga’s Chairman and CPO. “I’m excited to partner with Don and the rest of our team to return Zynga to its leadership role in inventing and growing Play as a core human experience.”
In a subsequent letter, Mattrick expressed his excitement at becoming a part of Zynga. “I’ve admired Zynga for years. You have redefined entertainment and brought gaming to the mainstream,” he wrote to the employees. “Only Zynga combines engineering, industry-leading product management and analytics to deliver products that strike a chord with consumers and add real value in their lives.”
As we have often reported on this site, Zynga has lately been buffeted constantly by money loss, layoffs, and executive departures. It hasn’t been pretty, and Mattrick is going to have his work cut out for him if he wants to help bring the company back to financial stability.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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