World of Warcraft subscriber count at its lowest since 2007
Since peaking three years ago, the number of subscribers playing World of Warcraft has steadily declined, going from 12 million at its zenith to 10 million at the time of its most recent expansion, Mists of Pandaria, late last year.
And today, Blizzard announced that that number has taken a considerable drop. As of now, WoW currently has 7.7 million subscribers, which brings the player count down to its lowest since the release of the first expansion, The Burning Crusade, in long-gone 2007. This information came about during Activision Blizzard’s preliminary report of its second quarter results, which was announced along with today’s other big AB-related news.
While things are looking up for the company as a whole, the state of the world’s top MMORPG is a concern to Blizzard, and it is exploring options for alleviating the strain of a shrinking player-base. Just this month, the developer confirmed that it will be bringing an in-game store to WoW, one that will allow players to purchase “convenience-oriented” experience-boosting items.
Even with those measures, it’s seems pretty clear that World of Warcraft’s best days are behind it. Given the years it’s been around, and the number of newer (and in many cases, free-er) MMOs hanging around, the time may (and most likely will) be soon coming for WoW to hang up the genre crown and let another game rule from the top of the heap.
Of course, we’ll just have to wait and see how things turn out.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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