Wii U sales increase in Q2, but the console is still negatively affecting Nintendo
The Wii U’s sales have begun to improve. Hooray! The Wii U is still a financial drain on Nintendo. Boo!
That’s one way to sum up how the Big N’s high-definition console has fared in the past fiscal quarter. Between the months of July and September, the company shipped around 300,000 units, almost double the number of consoles shipped during the previous quarter. Despite this increase, the Wii U is stated as having a “negative effect on Nintendo’s profits,” due to the $50 price drop on the North American Deluxe version of the console, along with a similar price drop in Europe.
Halfway through the current fiscal year, the Wii U has reached lifetime shipments of 3.91 million. That’s a low number for a console that’s been out for almost a year, made even smaller when compared to the 3DS, which managed to pull in strong shipments of 3.88 million units in the past two quarters alone, 2.5 of which were sold in Q2. Despite the miniscule figures, Nintendo is still expecting to sell 9 million Wii Us by the end of the fiscal year on March 31, 2014.
In terms of how this all affects the Big N’s wallet, the company reported operating losses for the past six months have come to a total of ¥23.26 billion ($236 million), while net profits have come in at ¥600 million ($6.1 million). That’s a noticeable downward difference from the last quarter, at the end of which Nintendo reported operating losses of ¥4.9 billion ($49 million) and net profit of ¥8.6 billion ($88.1 million). The company cites work on advertising initiatives and research and development for the Wii U as the main reason for its weaker performance this quarter.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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