Nintendo to develop mobile app, license franchises to new partners, and look into flexible sales system
Nintendo has been getting pummeled lately by poor sales, bad marketing, and tough press, but it has also been working to turn its situation around. It was during an investor meeting last night that president Satoru Iwata discussed the company’s vision for its business going forward.
And one of the ways it intends to move forward is with the development of smartphone apps. According to Iwata, Nintendo plans to release an app this year “capable of attracting consumer attention and communicating the value of our entertainment offerings”. Though creating games isn’t the focus of the Big N’s push towards mobile devices, Iwata stated that the development team in charge of the initiative has the option to make games and use established Nintendo characters.
Another way Nintendo intends to expand its business is by more actively offering its characters to third party developers. “To be more precise, we will actively expand our character licensing business, including proactively finding appropriate partners,” Iwata explained. “Also, we will be flexible about forming licensing relationships in areas we did not license in the past, such as digital fields, provided we are not in direct competition and we can form win-win relationships.”
Iwata, furthermore, revealed that Nintendo is looking into developing a new, more flexible sales system that can reduce the price of games for consumers who buy more games. By tying this system to Nintendo Network accounts, Nintendo believes it will benefit both consumers and developers “by encouraging our consumers to play more titles and increasing a platform's active use ratio without largely increasing our consumers' expenditures.”
Iwata had more to say regarding the Big N’s plans for the near future, including measures for improving the largely-underperforming Wii U, and you can get a look at what he had to say through the link below.
A writer, journalist, and aspiring storyteller, Peter Grimm has been gaming since the days of the Nintendo 64, and reporting on the goings-on in the World of Gaming since late 2011. His base of writing operations is located within the void between Here and There, or so he would have you think.
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